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Buy Now, Pay Later (BNPL) in Australia

Statistics report on the Buy Now, Pay Later market in Australia

This report presents statistics on the Buy Now, Pay Later (BNPL) market in Australia. The use of installment purchasing services has increased over the past few years, with Australian consumers having one of the highest uptakes of this type of service globally. An overview on BNPL usage is provided, focusing on consumer behavior in the Australian market.

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Table of contents

Overview

4
  • Premium Statistic Buy now, pay later (BNPL) share in e-commerce in 43 countries worldwide 2016-2025
  • Premium Statistic Most used in-store (POS) payment methods in Australia 2017-2025, with 2030 forecast
  • Premium Statistic Most offered digital payment methods among businesses Australia 2023
  • Premium Statistic Most used online payment options Australia 2024

BNPL usage

4
  • Premium Statistic Share of adults having used BNPL services Australia 2020-2024
  • Premium Statistic Usage of BNPL services Australia 2020-2024, by generation
  • Premium Statistic Share of adults who paid a BNPL late fee Australia 2020-2023
  • Premium Statistic Usage of BNPL for essential expenses in Australia 2023, by item

BNPL providers

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  • Premium Statistic Market capitalization of BNPL companies listed on the ASX in Australia Sep 2023
  • Premium Statistic Usage of buy now pay later services in Australia 2022, by company
  • Premium Statistic Quarterly Afterpay penetration, online or offline, in Australia 2020-2026
  • Premium Statistic Quarterly Klarna penetration, online or offline, in Australia 2022-2026
  • Premium Statistic Merchants who use Zip for buy now, pay later in 18 countries worldwide 2025

Consumer habits

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  • Premium Statistic Awareness of buy now pay later services in Australia 2022, by company
  • Premium Statistic Share of personal debt in Australia November 2019-2023, by type
  • Premium Statistic Average BNPL debt Australia 2021-2024
  • Premium Statistic Average value of late fees paid by BNPL users Australia 2020-2024
  • Premium Statistic Opinion on cost of living leading to more BNPL usage for essentials in Australia 2023
  • Premium Statistic Opinion on regulation of BNPL in Australia 2023
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