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ÌÇÐÄÆÆ½â°æ trend report on the evolving landscape of financial technology

The COVID-19 pandemic led to unprecedented change in many aspects of daily living, including the way people deal with their finances. As a consequence, digital services adoption and demand for digital solutions in the financial sector soared throughout 2020 and 2021.
Consumer expectations keep driving innovation in all fintech segments. Challengers and traditional players alike are developing new digital solutions to further the digital transformation of the financial sector and to stay competitive in such a dynamic landscape.
This study explores some of the main trends that are driving the next revolution in financial services, provides insight into the impact of these trends, and explores what the potential for consumers, businesses, and financial services providers could be.
1. Embedded finance
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