The question was phrased by the source as follows: "In hoeverre bent u als consument merkgebonden? (Elektronica)" (English: "To what extent do you purchase brand products as a consumer? (Electronics)")
The source does not specify the exact date of survey or survey method.
Missing percentage points to 100 percent are probably due to rounding.
Citation formats
Consumer preference for premium or private label electronics in the Netherlands 2019
As of 2019, the vast majority of consumers surveyed in the Netherlands appeared to take brand into consideration when purchasing electronics. Close to ** percent of consumers included in this survey indicated that they primarily purchased premium brand electronics, while the share of respondents who tended to stick to private label branded electronic items was significantly lower, at just *** percent.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
ABN AMRO. (September 20, 2019). To what extent do you consider brands when purchasing electronics? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1086843/consumer-preference-for-premium-or-private-label-electronics-brands-in-the-netherlands/
ABN AMRO. "To what extent do you consider brands when purchasing electronics?." Chart. September 20, 2019. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1086843/consumer-preference-for-premium-or-private-label-electronics-brands-in-the-netherlands/
ABN AMRO. (2019). To what extent do you consider brands when purchasing electronics?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1086843/consumer-preference-for-premium-or-private-label-electronics-brands-in-the-netherlands/
ABN AMRO. "To What Extent Do You Consider Brands When Purchasing Electronics?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Sep 2019, /statistics/1086843/consumer-preference-for-premium-or-private-label-electronics-brands-in-the-netherlands/
ABN AMRO, To what extent do you consider brands when purchasing electronics? ÌÇÐÄÆƽâ°æ, /statistics/1086843/consumer-preference-for-premium-or-private-label-electronics-brands-in-the-netherlands/ (last visited July 26, 2026)
To what extent do you consider brands when purchasing electronics? [Graph], ABN AMRO, September 20, 2019. [Online]. Available: /statistics/1086843/consumer-preference-for-premium-or-private-label-electronics-brands-in-the-netherlands/
