The statistic displays the results of a survey regarding the increase in keyword strategy budgets in the Netherlands in 2018, by type. The survey results show that close to a fifth of advertisers surveyed made no keyword strategy budget changes in 2018, while roughly ** percent of advertisers increased their budget for high volume keywords in the same year. Meanwhile, roughly ** percent of agencies surveyed opted to increase their keywords budgets in 2018, with ** percent choosing to focus on longtail keywords.
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Deloitte, & DDMA, & IAB (U.S.). (October 18, 2018). Increase in keyword strategy budgets in the Netherlands in 2018, by type [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/994347/increase-in-keyword-strategy-budgets-in-the-netherlands-by-type/
Deloitte, und DDMA, und IAB (U.S.). "Increase in keyword strategy budgets in the Netherlands in 2018, by type." Chart. October 18, 2018. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/994347/increase-in-keyword-strategy-budgets-in-the-netherlands-by-type/
Deloitte, DDMA, IAB (U.S.). (2018). Increase in keyword strategy budgets in the Netherlands in 2018, by type. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/994347/increase-in-keyword-strategy-budgets-in-the-netherlands-by-type/
Deloitte, and DDMA, and IAB (U.S.). "Increase in Keyword Strategy Budgets in The Netherlands in 2018, by Type." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Oct 2018, /statistics/994347/increase-in-keyword-strategy-budgets-in-the-netherlands-by-type/
Deloitte & DDMA & IAB (U.S.), Increase in keyword strategy budgets in the Netherlands in 2018, by type ÌÇÐÄÆƽâ°æ, /statistics/994347/increase-in-keyword-strategy-budgets-in-the-netherlands-by-type/ (last visited July 28, 2026)
Increase in keyword strategy budgets in the Netherlands in 2018, by type [Graph], Deloitte, & DDMA, & IAB (U.S.), October 18, 2018. [Online]. Available: /statistics/994347/increase-in-keyword-strategy-budgets-in-the-netherlands-by-type/
