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Number of touchpoints in the luxury consumer decision process in China in 2014 and 2016, by type

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Sources

Release date

September 2018

Region

China

Survey time period

2014 and 2016

Citation formats

Number of touchpoints while making luxury purchases in China 2014-2016, by type

Published by
Bruna Rocco,
Apr 26, 2019
This statistic compares the number of touchpoints in the luxury consumer decision process in China in 2014 and 2016, by type. In 2016, luxury purchases in China involved ** touchpoints on average, eight of which were digital.
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Luxury goods in EuropeGlobal personal luxury goods industryMoët Hennessy Louis Vuitton (LVMH Group)Apparel market in EuropeM&A in the luxury goods sector
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