This statistic depicts the influence of social media and celebrities on the purchase of consumer goods in Italy in 2019, by age group. According to data, social media and celebrities had the largest influence on the purchases of the youngest group of respondents. Indeed, 23.4 percent of consumers aged between 18 and 34 years bought a given product at an influencer's suggestion.
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Alimentando. (March 1, 2019). Influence of social media or celebrities on the purchase of consumer goods in Italy in 2019, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/987017/influences-on-consumer-goods-purchase-in-italy/
Alimentando. "Influence of social media or celebrities on the purchase of consumer goods in Italy in 2019, by age group." Chart. March 1, 2019. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/987017/influences-on-consumer-goods-purchase-in-italy/
Alimentando. (2019). Influence of social media or celebrities on the purchase of consumer goods in Italy in 2019, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/987017/influences-on-consumer-goods-purchase-in-italy/
Alimentando. "Influence of Social Media or Celebrities on The Purchase of Consumer Goods in Italy in 2019, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Mar 2019, /statistics/987017/influences-on-consumer-goods-purchase-in-italy/
Alimentando, Influence of social media or celebrities on the purchase of consumer goods in Italy in 2019, by age group ÌÇÐÄÆƽâ°æ, /statistics/987017/influences-on-consumer-goods-purchase-in-italy/ (last visited July 27, 2026)
Influence of social media or celebrities on the purchase of consumer goods in Italy in 2019, by age group [Graph], Alimentando, March 1, 2019. [Online]. Available: /statistics/987017/influences-on-consumer-goods-purchase-in-italy/
