As of 2019, a survey was conducted among Italian consumers of different age groups on the main features that food and beverage should have to be labelled as "sustainable". According to the survey results, Millennials were found to be more demanding as regards packaging and agricultural procedures. 42 percent of the Millennials, indeed, declared that the use of recycled materials or materials with a low impact on the environment played a key role. Similarly, 35 percent of them stated that sustainable food and beverage should come from biological agriculture.
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Coop Italia. (January 3, 2020). Main features of sustainable food and beverages among Italian Millennials in 2019 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 31, 2026, from /statistics/1091225/sustainable-food-and-beverage-in-italy/
Coop Italia. "Main features of sustainable food and beverages among Italian Millennials in 2019." Chart. January 3, 2020. ÌÇÐÄÆÆ½â°æ. Accessed July 31, 2026. /statistics/1091225/sustainable-food-and-beverage-in-italy/
Coop Italia. (2020). Main features of sustainable food and beverages among Italian Millennials in 2019. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 31, 2026. /statistics/1091225/sustainable-food-and-beverage-in-italy/
Coop Italia. "Main Features of Sustainable Food and Beverages among Italian Millennials in 2019." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 3 Jan 2020, /statistics/1091225/sustainable-food-and-beverage-in-italy/
Coop Italia, Main features of sustainable food and beverages among Italian Millennials in 2019 ÌÇÐÄÆÆ½â°æ, /statistics/1091225/sustainable-food-and-beverage-in-italy/ (last visited July 31, 2026)
Main features of sustainable food and beverages among Italian Millennials in 2019 [Graph], Coop Italia, January 3, 2020. [Online]. Available: /statistics/1091225/sustainable-food-and-beverage-in-italy/