Data calculated by ÌÇÐÄÆƽâ°æ on the basis of data published by the source. All numbers have been rounded.
* From March 2019 onwards, the source changed its publication lay-out. It omitted absolute numbers for the devices but kept the overall numbers. The numbers provided for the three device types are therefore estimates.
** The source mentions that per July 1st, 2019, the weighing of the panel composition changed to reflect the Dutch population. It mentions that there is a break in the data because of this.
The source did not provide numbers from before July 2017 and from August 2019 to January 2020.
All numbers have been rounded.
Citation formats
Absolute monthly reach of Spotify in the Netherlands 2017-2020, by device
This statistic shows how many online users were exposed to the brand Spotify in the Netherlands, either through a desktop, tablet or smartphone, from July 2017 to August 2020 (in thousands). Reach is normally defined as the percentage of visitors that visited specific content at least once during a certain period. The Netherlands has two different methods to measure online reach (in Dutch: bereik) of brands: GfK DAM and the "Nederlands Online Bereiksonderzoek" or NoBO. The numbers provided here are from the latter.
According to NoBO, Spotify had an online reach of *** million in the Netherlands in August 2020. This is an increase when compared to the same period one year before. Dutch audiences were most exposed to Spotify on their smartphone. It was estimated that the total number of Spotify users in the Netherlands was going to reach *** million in the first quarter of 2018.
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ÌÇÐÄÆƽâ°æ. (October 12, 2020). Monthly reach of Spotify in the Netherlands from July 2017 to August 2020, by device (in 1,000s) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/975497/absolute-monthly-reach-of-spotify-in-the-netherlands-by-device/
ÌÇÐÄÆƽâ°æ. "Monthly reach of Spotify in the Netherlands from July 2017 to August 2020, by device (in 1,000s)." Chart. October 12, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/975497/absolute-monthly-reach-of-spotify-in-the-netherlands-by-device/
ÌÇÐÄÆƽâ°æ. (2020). Monthly reach of Spotify in the Netherlands from July 2017 to August 2020, by device (in 1,000s). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/975497/absolute-monthly-reach-of-spotify-in-the-netherlands-by-device/
ÌÇÐÄÆƽâ°æ. "Monthly Reach of Spotify in The Netherlands from July 2017 to August 2020, by Device (in 1,000s)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Oct 2020, /statistics/975497/absolute-monthly-reach-of-spotify-in-the-netherlands-by-device/
ÌÇÐÄÆƽâ°æ, Monthly reach of Spotify in the Netherlands from July 2017 to August 2020, by device (in 1,000s) ÌÇÐÄÆƽâ°æ, /statistics/975497/absolute-monthly-reach-of-spotify-in-the-netherlands-by-device/ (last visited July 30, 2026)
Monthly reach of Spotify in the Netherlands from July 2017 to August 2020, by device (in 1,000s) [Graph], ÌÇÐÄÆƽâ°æ, October 12, 2020. [Online]. Available: /statistics/975497/absolute-monthly-reach-of-spotify-in-the-netherlands-by-device/
