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Share of people having heard of or liked ASOS in the United Kingdom (UK) from 3rd quarter 2020 to 1st quarter 2023

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Source

Release date

April 2023

Region

United Kingdom

Survey time period

Q3 2020 to Q1 2023

Number of respondents

1,220 respondents

Age group

18 years and older

Method of interview

Online panel

Supplementary notes

The value score was measured based on consumers' perception of the value the brand offers.

Citation formats

Popularity and fame of ASOS plc in the UK 2020-2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 3, 2023

Even though almost **** in ten British adults have heard of the brand ASOS, the online fashion retailer is appreciated by about ** percent of respondents, a 2023 survey showed. In the measured period, the popularity of ASOS peaked in the first quarter of 2022, when ** percent of respondents reported to like the brand.

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