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Combined average score of department stores' brand health in the United Kingdom (UK) between September 2014 and September 2018*

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Source

Release date

January 2019

Region

United Kingdom

Survey time period

September 2014 to September 2018

Method of interview

Online panel

Supplementary notes

* Nationally representative average scores of Debenhams, House of Fraser, John Lewis, and M&S combined.
The source's measurement of brand health includes the metrics Impression, Quality, Value, Satisfaction, Recommend and Reputation.

The source adds the following information: "All of this data is collected in the YouGov Cube, our connected data vault which holds 230,000 data variables collected from over 300,000 YouGov panellists in the UK."

Citation formats

Brand health of department stores in the United Kingdom (UK) 2014-2018

Published by
F. Watty,
Mar 1, 2019
This statistic shows the average score of major department stores' overall brand health in the United Kingdom (UK) between 2014 and 2018. The combined data for Debenhams, House of Fraser, John Lewis, and Marks & Spencer suggests that the brand health of high street department stores in the United Kingdom suffered a decline over a four-year period of time. While in September 2014 department stores' overall brand health in the UK was at ** percent, this figure regressed to ** percent by September 2018.
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Topics

Department stores in the United Kingdom (UK)Apparel market in the UKRetail trade in EuropeDepartment stores in the U.S. High street retail in the United Kingdom (UK)
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