The Consumer Reach Points (CRP) of each brand are calculated by multiplying the population (number of households in a country), penetration (percentage of households buying the brand), and consumer choice (number of interactions with the brand across categories in a year).Â
The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.
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Latin America and the Caribbean: most popular dairy brands 2023
The Mexican brand Lala was the leading dairy brand in Latin America in 2023, with million Consumer Reach Points (CRP). Ranking second was Qualy, with *** million CRP, followed by Nido/Ninho, with million CRP.
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Kantar Worldpanel. (June 11, 2024). Leading dairy brands in Latin America and the Caribbean in 2023 (in million Consumer Reach Points) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1069395/most-popular-dairy-brands-latin-america-by-reach/
Kantar Worldpanel. "Leading dairy brands in Latin America and the Caribbean in 2023 (in million Consumer Reach Points)." Chart. June 11, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1069395/most-popular-dairy-brands-latin-america-by-reach/
Kantar Worldpanel. (2024). Leading dairy brands in Latin America and the Caribbean in 2023 (in million Consumer Reach Points). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1069395/most-popular-dairy-brands-latin-america-by-reach/
Kantar Worldpanel. "Leading Dairy Brands in Latin America and The Caribbean in 2023 (in Million Consumer Reach Points)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Jun 2024, /statistics/1069395/most-popular-dairy-brands-latin-america-by-reach/
Kantar Worldpanel, Leading dairy brands in Latin America and the Caribbean in 2023 (in million Consumer Reach Points) ÌÇÐÄÆƽâ°æ, /statistics/1069395/most-popular-dairy-brands-latin-america-by-reach/ (last visited July 30, 2026)
Leading dairy brands in Latin America and the Caribbean in 2023 (in million Consumer Reach Points) [Graph], Kantar Worldpanel, June 11, 2024. [Online]. Available: /statistics/1069395/most-popular-dairy-brands-latin-america-by-reach/
