*The source defines their sample as being among adults aged 16 to 64 in 24 countries.
The question was phrased by the source as follows: "How prevalent, if at all, would you say fake news is in the news and information provided to you by
each of the following?" A great deal/fair extent
The source did not provide a breakdown of sample size by region.
Citation formats
Perceived prevalence of fake news in media sources worldwide 2018, by region
The statistic shows the share of adults worldwide who believe fake news is prevalent in selected media sources as of January 2018, broken down by region. The findings reveal that ** percent of adults surveyed in North America believed that there was a great deal or fair extent of fake news in newspapers or magazines, and ** percent said the same about television and radio. Conversely, respondents in Great Britain stated that they thought fake news was more prevalent in newspapers and magazines than in TV and radio.
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Ipsos. (January 3, 2019). Share of adults worldwide who believe fake news is prevalent in selected media sources as of January 2018, by region [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/973033/fake-news-prevalence-attitudes-worldwide-by-region/
Ipsos. "Share of adults worldwide who believe fake news is prevalent in selected media sources as of January 2018, by region." Chart. January 3, 2019. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/973033/fake-news-prevalence-attitudes-worldwide-by-region/
Ipsos. (2019). Share of adults worldwide who believe fake news is prevalent in selected media sources as of January 2018, by region. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/973033/fake-news-prevalence-attitudes-worldwide-by-region/
Ipsos. "Share of Adults Worldwide Who Believe Fake News Is Prevalent in Selected Media Sources as of January 2018, by Region." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Jan 2019, /statistics/973033/fake-news-prevalence-attitudes-worldwide-by-region/
Ipsos, Share of adults worldwide who believe fake news is prevalent in selected media sources as of January 2018, by region ÌÇÐÄÆƽâ°æ, /statistics/973033/fake-news-prevalence-attitudes-worldwide-by-region/ (last visited August 05, 2026)
Share of adults worldwide who believe fake news is prevalent in selected media sources as of January 2018, by region [Graph], Ipsos, January 3, 2019. [Online]. Available: /statistics/973033/fake-news-prevalence-attitudes-worldwide-by-region/
