Share of adults who would change their holiday plans if they heard about protests against tourism at their holiday destination in the United Kingdom as of January 2025
Characteristic
Share of respondents
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During a January 2025 survey, it was found that over half of adults in the United Kingdom would change their holiday destination if they heard about protests against tourism there. Meanwhile, ** percent said they would not.
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Deloitte. (February 10, 2025). Share of adults who would change their holiday plans if they heard about protests against tourism at their holiday destination in the United Kingdom as of January 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1024886/overtourism-impact-on-holiday-choices/
Deloitte. "Share of adults who would change their holiday plans if they heard about protests against tourism at their holiday destination in the United Kingdom as of January 2025." Chart. February 10, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1024886/overtourism-impact-on-holiday-choices/
Deloitte. (2025). Share of adults who would change their holiday plans if they heard about protests against tourism at their holiday destination in the United Kingdom as of January 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1024886/overtourism-impact-on-holiday-choices/
Deloitte. "Share of Adults Who Would Change Their Holiday Plans If They Heard about Protests against Tourism at Their Holiday Destination in The United Kingdom as of January 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 10 Feb 2025, /statistics/1024886/overtourism-impact-on-holiday-choices/
Deloitte, Share of adults who would change their holiday plans if they heard about protests against tourism at their holiday destination in the United Kingdom as of January 2025 ÌÇÐÄÆƽâ°æ, /statistics/1024886/overtourism-impact-on-holiday-choices/ (last visited July 26, 2026)
Share of adults who would change their holiday plans if they heard about protests against tourism at their holiday destination in the United Kingdom as of January 2025 [Graph], Deloitte, February 10, 2025. [Online]. Available: /statistics/1024886/overtourism-impact-on-holiday-choices/
