This statistic depicts the most popular online shopping categories among digital consumers in Italy in 2018. According to data, ** percent of Italian consumers stated that they booked at least one trip online in 2018. Clothing, books and music were the second most popular categories, with ** percent of respondents declaring that they bought at least one of these items online during the course of the year considered. By contrast, only percent of online buyers affirmed that they made fresh food purchases online.
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Prima Online. (November 28, 2018). Most popular online shopping categories among digital consumers in Italy in 2018 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 26, 2026, from /statistics/950138/popular-online-shopping-categories-in-italy/
Prima Online. "Most popular online shopping categories among digital consumers in Italy in 2018." Chart. November 28, 2018. ÌÇÐÄÆÆ½â°æ. Accessed July 26, 2026. /statistics/950138/popular-online-shopping-categories-in-italy/
Prima Online. (2018). Most popular online shopping categories among digital consumers in Italy in 2018. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 26, 2026. /statistics/950138/popular-online-shopping-categories-in-italy/
Prima Online. "Most Popular Online Shopping Categories among Digital Consumers in Italy in 2018." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 28 Nov 2018, /statistics/950138/popular-online-shopping-categories-in-italy/
Prima Online, Most popular online shopping categories among digital consumers in Italy in 2018 ÌÇÐÄÆÆ½â°æ, /statistics/950138/popular-online-shopping-categories-in-italy/ (last visited July 26, 2026)
Most popular online shopping categories among digital consumers in Italy in 2018 [Graph], Prima Online, November 28, 2018. [Online]. Available: /statistics/950138/popular-online-shopping-categories-in-italy/