In 2018, in the ranking of most popular messaging services in Italy, WhatsApp was the most used messaging service with a penetration rate of 95.1 percent among the users, followed by Facebook Messenger (64.9 percent) and the short message services (38.9 percent).
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Agenzia Giornalistica Italia, & Centro Studi Investimenti Sociali. (June 25, 2018). Most used messaging services in Italy in 2018, by share of users [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/937714/most-used-messaging-services-by-type-in-italy/
Agenzia Giornalistica Italia, und Centro Studi Investimenti Sociali. "Most used messaging services in Italy in 2018, by share of users." Chart. June 25, 2018. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/937714/most-used-messaging-services-by-type-in-italy/
Agenzia Giornalistica Italia, Centro Studi Investimenti Sociali. (2018). Most used messaging services in Italy in 2018, by share of users. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/937714/most-used-messaging-services-by-type-in-italy/
Agenzia Giornalistica Italia, and Centro Studi Investimenti Sociali. "Most Used Messaging Services in Italy in 2018, by Share of Users." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Jun 2018, /statistics/937714/most-used-messaging-services-by-type-in-italy/
Agenzia Giornalistica Italia & Centro Studi Investimenti Sociali, Most used messaging services in Italy in 2018, by share of users ÌÇÐÄÆƽâ°æ, /statistics/937714/most-used-messaging-services-by-type-in-italy/ (last visited July 24, 2026)
Most used messaging services in Italy in 2018, by share of users [Graph], Agenzia Giornalistica Italia, & Centro Studi Investimenti Sociali, June 25, 2018. [Online]. Available: /statistics/937714/most-used-messaging-services-by-type-in-italy/
