* n (2018) = 106; n (2017) = 112.
This question was phrased by the source as follows: "In your opinion, what was the biggest barrier to the growth of mobile marketing and advertising in the UK?"
Citation formats
Mobile marketing and advertising growth barriers in the UK 2017-2018
This statistic shows the results of a survey on views of mobile marketing practitioners concerning the barriers to mobile marketing growth in the United Kingdom (UK) during the years 2017 and 2018. The survey found that ** percent of respondents stated that they thought that the fragmentation of the mobile ecosystem was the biggest barrier to growth in mobile marketing in 2017.
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WARC. (August 17, 2018). Main barriers to mobile marketing and advertising in the United Kingdom (UK) in 2017 and 2018 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 24, 2026, from /statistics/898294/mobile-marketing-and-advertising-main-barriers/
WARC. "Main barriers to mobile marketing and advertising in the United Kingdom (UK) in 2017 and 2018." Chart. August 17, 2018. ÌÇÐÄÆÆ½â°æ. Accessed July 24, 2026. /statistics/898294/mobile-marketing-and-advertising-main-barriers/
WARC. (2018). Main barriers to mobile marketing and advertising in the United Kingdom (UK) in 2017 and 2018. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 24, 2026. /statistics/898294/mobile-marketing-and-advertising-main-barriers/
WARC. "Main Barriers to Mobile Marketing and Advertising in The United Kingdom (Uk) in 2017 and 2018." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 17 Aug 2018, /statistics/898294/mobile-marketing-and-advertising-main-barriers/
WARC, Main barriers to mobile marketing and advertising in the United Kingdom (UK) in 2017 and 2018 ÌÇÐÄÆÆ½â°æ, /statistics/898294/mobile-marketing-and-advertising-main-barriers/ (last visited July 24, 2026)
Main barriers to mobile marketing and advertising in the United Kingdom (UK) in 2017 and 2018 [Graph], WARC, August 17, 2018. [Online]. Available: /statistics/898294/mobile-marketing-and-advertising-main-barriers/