* ‘Established brands’ are brands with a search volume greater than
300,000 in 2015. ** The category breakdown of retailers included in this study is as follows: fast fashion; department stores; clothing brand/retailer; sportswear/outdoor wear; designer; footwear; and lingerie.
Citation formats
Brand search growth of established fashion retailers in the UK 2015-2019
Based on brand searches made on Google's UK platform, established fashion retailer Oh Polly increased its brand popularity by 1007 percent between May 2015 and April 2019. According to fashion retailers growth report published by , among other retailers that strengthened their brand popularity were Nasty Gal and Champion, each with a growth of over *** percent on Google UK.
Brands with a search volume greater than ** in 2015 were considered as "established brands" for this study.
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Pi Datametrics. (July 1, 2019). Percentage change in Google UK brand searches for established fashion retailers* in the United Kingdom (UK) from May 2015 to April 2019 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/1034914/uk-established-fashion-retailers-ranking-by-brand-search-growth/
Pi Datametrics. "Percentage change in Google UK brand searches for established fashion retailers* in the United Kingdom (UK) from May 2015 to April 2019." Chart. July 1, 2019. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/1034914/uk-established-fashion-retailers-ranking-by-brand-search-growth/
Pi Datametrics. (2019). Percentage change in Google UK brand searches for established fashion retailers* in the United Kingdom (UK) from May 2015 to April 2019. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/1034914/uk-established-fashion-retailers-ranking-by-brand-search-growth/
Pi Datametrics. "Percentage Change in Google Uk Brand Searches for Established Fashion Retailers* in The United Kingdom (Uk) from May 2015 to April 2019." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Jul 2019, /statistics/1034914/uk-established-fashion-retailers-ranking-by-brand-search-growth/
Pi Datametrics, Percentage change in Google UK brand searches for established fashion retailers* in the United Kingdom (UK) from May 2015 to April 2019 ÌÇÐÄÆƽâ°æ, /statistics/1034914/uk-established-fashion-retailers-ranking-by-brand-search-growth/ (last visited August 06, 2026)
Percentage change in Google UK brand searches for established fashion retailers* in the United Kingdom (UK) from May 2015 to April 2019 [Graph], Pi Datametrics, July 1, 2019. [Online]. Available: /statistics/1034914/uk-established-fashion-retailers-ranking-by-brand-search-growth/
