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In Australia in 2018, ** percent of adults aged 35 and older said they had bought a printed newspaper within the last week. Notably, the same share of those under ** said the same. Compared to two years previously, the share of under ** has increased but the share of those over ** buying newspapers has reduced.

Global context and online subscriptions

The share of Australians who have physical or digital news subscriptions remains below ** percent; ** percent of mature adults had a subscription, whereas only *** percent of trailing millennials had one. Uptake of paid online news subscriptions are still falling slightly behind printed newspapers. In the same year, just under ** percent of under 35s said they paid for an online subscription and ** percent of over 35s.

The Australian printed newspaper and book market has, in recent years, paralleled global trends; year on year, industry turnover has fallen, dropping below billion Australian dollars for the first time in 2018.

Media brand trust

Nationally, most Australians trust the country’s media outlets. In a 2020 survey, ABC news was the most trusted media band; ** percent of respondents said they trusted the company compared to ** percent who said they did not. SBS news achieved a similar score; ** percent said they trusted them, and *** percent did not.