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Leading offline news brands in Kenya as of 2022, by weekly reach

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Sources

Release date

June 2022

Region

Kenya

Survey time period

January and February 2022

Number of respondents

2,032 respondents

Age group

18-50 years

Special properties

TV, radio, and print

Method of interview

Online survey

Supplementary notes

Multiple answers were possible.

According to the source, the respondents' sample constitutes people with higher formal education and the likelihood to live in cities than the average population. Therefore, it should not be taken as representative of the national population.
Individuals could choose between English and Swahili while answering the online survey, but the majority opted for English.

Citation formats

Leading offline news brands in Kenya 2022, by weekly reach

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 13, 2022
Citizen TV had the highest weekly reach among offline news sources in Kenya, according to a survey conducted at the beginning of 2022. Over ** percent of the surveyed population consumed news through the television channel. Moreover, around ** percent of the respondents watched KTN News, including KTN Home. A similar share (** percent) mentioned accessing news through the Daily Nation newspaper.
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