Survey question: Which of the following best describes your subscription(s) to the following types of paid-for content services?
Note: results show data for those aged 25-34 only (% of respondents who said this)
Citation formats
Streaming subscriptions paid by young adults India 2021
India's streaming industry was found to be primarily driven by its young consumers who were aged between 25 and 34 years as of the year 2021. Just under ** percent of consumers within this age group reported subscribing to video on demand services and were likely to continue to do so next year. Meanwhile under ** percent of respondents paid for music streaming services and intended to continue the next year.
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YouGov India. (February 15, 2022). Share of paid streaming subscriptions among young adults India in 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1303969/india-paid-streaming-subscriptions-among-young-adults/
YouGov India. "Share of paid streaming subscriptions among young adults India in 2021." Chart. February 15, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1303969/india-paid-streaming-subscriptions-among-young-adults/
YouGov India. (2022). Share of paid streaming subscriptions among young adults India in 2021. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1303969/india-paid-streaming-subscriptions-among-young-adults/
YouGov India. "Share of Paid Streaming Subscriptions among Young Adults India in 2021." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Feb 2022, /statistics/1303969/india-paid-streaming-subscriptions-among-young-adults/
YouGov India, Share of paid streaming subscriptions among young adults India in 2021 ÌÇÐÄÆƽâ°æ, /statistics/1303969/india-paid-streaming-subscriptions-among-young-adults/ (last visited July 22, 2026)
Share of paid streaming subscriptions among young adults India in 2021 [Graph], YouGov India, February 15, 2022. [Online]. Available: /statistics/1303969/india-paid-streaming-subscriptions-among-young-adults/
