This statistic shows the percentage of survey respondents that felt select ways about direct-to-consumer pharmaceutical marketing in the United States as of 2017. According to the data, 88 percent of respondents felt that direct-to-consumer ads "tell people about new treatments".
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PhRMA. (July 24, 2018). Percentage of U.S. consumers that felt select ways about direct-to-consumer (DTC) ads that address patient knowledge as of 2017 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/886560/direct-to-consumer-pharma-ads-us-opinions/
PhRMA. "Percentage of U.S. consumers that felt select ways about direct-to-consumer (DTC) ads that address patient knowledge as of 2017." Chart. July 24, 2018. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/886560/direct-to-consumer-pharma-ads-us-opinions/
PhRMA. (2018). Percentage of U.S. consumers that felt select ways about direct-to-consumer (DTC) ads that address patient knowledge as of 2017. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/886560/direct-to-consumer-pharma-ads-us-opinions/
PhRMA. "Percentage of U.S. Consumers That Felt Select Ways about Direct-to-consumer (Dtc) Ads That Address Patient Knowledge as of 2017." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 24 Jul 2018, /statistics/886560/direct-to-consumer-pharma-ads-us-opinions/
PhRMA, Percentage of U.S. consumers that felt select ways about direct-to-consumer (DTC) ads that address patient knowledge as of 2017 ÌÇÐÄÆƽâ°æ, /statistics/886560/direct-to-consumer-pharma-ads-us-opinions/ (last visited July 27, 2026)
Percentage of U.S. consumers that felt select ways about direct-to-consumer (DTC) ads that address patient knowledge as of 2017 [Graph], PhRMA, July 24, 2018. [Online]. Available: /statistics/886560/direct-to-consumer-pharma-ads-us-opinions/
