Brand Finance defines 'brand' as "a marketing-related intangible asset including, but not limited to, names, terms, signs, symbols, logos, and designs, intended to identify goods, services or entities, creating distinctive images and associations in the minds of stakeholders, thereby generating economic benefits."
To calculate the brand value, the sources uses the Royalty Relief approach.
The brand valuation of Real Madrid CF decrease in 2023 to roughly *** billion U.S. dollars, after a two-year decline. In 2019, the valuation of the famous Spanish soccer club's brand reached its highest peak at more than *** billion dollars.
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Brand Finance. (June 16, 2023). Brand value of Real Madrid from 2011 to 2023 (in million U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/267291/real-madrid-brand-team-value/
Brand Finance. "Brand value of Real Madrid from 2011 to 2023 (in million U.S. dollars)." Chart. June 16, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/267291/real-madrid-brand-team-value/
Brand Finance. (2023). Brand value of Real Madrid from 2011 to 2023 (in million U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/267291/real-madrid-brand-team-value/
Brand Finance. "Brand Value of Real Madrid from 2011 to 2023 (in Million U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Jun 2023, /statistics/267291/real-madrid-brand-team-value/
Brand Finance, Brand value of Real Madrid from 2011 to 2023 (in million U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/267291/real-madrid-brand-team-value/ (last visited July 23, 2026)
Brand value of Real Madrid from 2011 to 2023 (in million U.S. dollars) [Graph], Brand Finance, June 16, 2023. [Online]. Available: /statistics/267291/real-madrid-brand-team-value/
