Share of internet users in the United States who don't mind companies sharing their data for more targeted or interesting advertisements as of May 2018, by gender
Characteristic
Share of respondents
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Question: "Which of the following statements comes closest to your view, even if neither is exactly right? - I don't mind companies sharing my data with other companies if it means I get more targeted or interesting advertisements."
*Male: n = 1,064
*Female: n = 1,140
*Total: n = 2,204
Citation formats
U.S. internet users sharing user data for targeted ads 2018, by gender
This statistic presents the share of internet users in the United States who don't mind sharing their personal data with other companies if it means receiving more targeted or interesting advertisements as of May 2018, sorted by gender. According to the findings, ** percent of surveyed male respondents and percent of female respondents both stated to not minding their personal data being shared for more targeted advertisements.
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Morning Consult. (May 31, 2018). Share of internet users in the United States who don't mind companies sharing their data for more targeted or interesting advertisements as of May 2018, by gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/873855/internet-users-do-not-mind-companies-sharing-data-targeted-ads/
Morning Consult. "Share of internet users in the United States who don't mind companies sharing their data for more targeted or interesting advertisements as of May 2018, by gender." Chart. May 31, 2018. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/873855/internet-users-do-not-mind-companies-sharing-data-targeted-ads/
Morning Consult. (2018). Share of internet users in the United States who don't mind companies sharing their data for more targeted or interesting advertisements as of May 2018, by gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/873855/internet-users-do-not-mind-companies-sharing-data-targeted-ads/
Morning Consult. "Share of Internet Users in The United States Who Don't Mind Companies Sharing Their Data for More Targeted or Interesting Advertisements as of May 2018, by Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 May 2018, /statistics/873855/internet-users-do-not-mind-companies-sharing-data-targeted-ads/
Morning Consult, Share of internet users in the United States who don't mind companies sharing their data for more targeted or interesting advertisements as of May 2018, by gender ÌÇÐÄÆƽâ°æ, /statistics/873855/internet-users-do-not-mind-companies-sharing-data-targeted-ads/ (last visited July 26, 2026)
Share of internet users in the United States who don't mind companies sharing their data for more targeted or interesting advertisements as of May 2018, by gender [Graph], Morning Consult, May 31, 2018. [Online]. Available: /statistics/873855/internet-users-do-not-mind-companies-sharing-data-targeted-ads/
