This statistic presents the distribution of shoppers in the United States who primarily research and purchase products via smartphone, sorted by gender. As of the third quarter of 2015, **** percent of mobile-first shoppers were female.
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Y&R. (December 21, 2015). Distribution of shoppers in the United States who primarily research and purchase products via smartphone as of 3rd quarter 2015, by gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/219144/mainly-mobile-shopping-research-usa-gender/
Y&R. "Distribution of shoppers in the United States who primarily research and purchase products via smartphone as of 3rd quarter 2015, by gender." Chart. December 21, 2015. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/219144/mainly-mobile-shopping-research-usa-gender/
Y&R. (2015). Distribution of shoppers in the United States who primarily research and purchase products via smartphone as of 3rd quarter 2015, by gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/219144/mainly-mobile-shopping-research-usa-gender/
Y&R. "Distribution of Shoppers in The United States Who Primarily Research and Purchase Products via Smartphone as of 3rd Quarter 2015, by Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 Dec 2015, /statistics/219144/mainly-mobile-shopping-research-usa-gender/
Y&R, Distribution of shoppers in the United States who primarily research and purchase products via smartphone as of 3rd quarter 2015, by gender ÌÇÐÄÆƽâ°æ, /statistics/219144/mainly-mobile-shopping-research-usa-gender/ (last visited July 30, 2026)
Distribution of shoppers in the United States who primarily research and purchase products via smartphone as of 3rd quarter 2015, by gender [Graph], Y&R, December 21, 2015. [Online]. Available: /statistics/219144/mainly-mobile-shopping-research-usa-gender/
