This statistic shows the smartphone features or attributes consumers in the United States consider most important. According to the survey results, ** percent of respondents said that the brand they trust is most important to them as they consider a smartphone purchase.
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IAB (U.S.). (October 30, 2017). Which of the following smartphone features or attributes are most important to you as you consider a smartphone purchase?* [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 01, 2026, from /statistics/862686/most-important-smartphone-features-according-to-us-consumers/
IAB (U.S.). "Which of the following smartphone features or attributes are most important to you as you consider a smartphone purchase?*." Chart. October 30, 2017. ÌÇÐÄÆÆ½â°æ. Accessed August 01, 2026. /statistics/862686/most-important-smartphone-features-according-to-us-consumers/
IAB (U.S.). (2017). Which of the following smartphone features or attributes are most important to you as you consider a smartphone purchase?*. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 01, 2026. /statistics/862686/most-important-smartphone-features-according-to-us-consumers/
IAB (U.S.). "Which of The following Smartphone Features or Attributes Are Most Important to You as You Consider a Smartphone Purchase?*." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 30 Oct 2017, /statistics/862686/most-important-smartphone-features-according-to-us-consumers/
IAB (U.S.), Which of the following smartphone features or attributes are most important to you as you consider a smartphone purchase?* ÌÇÐÄÆÆ½â°æ, /statistics/862686/most-important-smartphone-features-according-to-us-consumers/ (last visited August 01, 2026)
Which of the following smartphone features or attributes are most important to you as you consider a smartphone purchase?* [Graph], IAB (U.S.), October 30, 2017. [Online]. Available: /statistics/862686/most-important-smartphone-features-according-to-us-consumers/