This statistic shows the purchasing behavior of consumers who had previously used a price comparison tool, and those who were using such a tool for the first time in a given sector. It shows that consumers who had used a comparison tool previously were more likely to make a purchase using the tool again, with ** percent of consumers in that category making a purchase through a comparison site.
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Competition and Markets Authority. (March 28, 2017). Purchasing behaviors of consumers using online comparison tools in the United Kingdom (UK) 2017 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/857088/use-of-online-comparison-tools-effect/
Competition and Markets Authority. "Purchasing behaviors of consumers using online comparison tools in the United Kingdom (UK) 2017." Chart. March 28, 2017. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/857088/use-of-online-comparison-tools-effect/
Competition and Markets Authority. (2017). Purchasing behaviors of consumers using online comparison tools in the United Kingdom (UK) 2017. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/857088/use-of-online-comparison-tools-effect/
Competition and Markets Authority. "Purchasing Behaviors of Consumers Using Online Comparison Tools in The United Kingdom (Uk) 2017." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Mar 2017, /statistics/857088/use-of-online-comparison-tools-effect/
Competition and Markets Authority, Purchasing behaviors of consumers using online comparison tools in the United Kingdom (UK) 2017 ÌÇÐÄÆƽâ°æ, /statistics/857088/use-of-online-comparison-tools-effect/ (last visited July 27, 2026)
Purchasing behaviors of consumers using online comparison tools in the United Kingdom (UK) 2017 [Graph], Competition and Markets Authority, March 28, 2017. [Online]. Available: /statistics/857088/use-of-online-comparison-tools-effect/
