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Online brokerage accounts are a new concept with varying levels of offerings to their consumers depending on the provider. Upon reviewing the opinion of survey respondents, the ability to trade managed funds such as ETFs ranked as one of the highest priorities among UK retail investors, with an average score of ***. The ability to check transactions and account history also ranked highly with survey respondents, with the lowest score being *** and its highest score coming from Nutmeg users being ***. Lower-scoring app features included the ability to engage with the community, which received its lowest overall score from users of the Aj Bell YouInvest app. Trading cryptocurrency also ranked low, aside from Etoro users the remaining respondents provided a score of *** or lower.
Brokerage accounts are a ground-breaking development in the world of investing, as they act as intermediaries, allowing retail investors access to the market and removing barriers such as cost and availability that otherwise would lead many individuals not to participate in the buying and selling of financial securities. Prior to this, individuals would be required to call their broker on the phone to manually place an order.