This statistic shows the type of website Millennial and Baby Boomer consumers booked their most recent holiday through in the United Kingdom (UK) in 2017. Close to a quarter of Baby Boomers said they booked their most recent holiday through a hotel website, making it the most popular option among this generation. The results also showed that Millennials were more likely to be users of accommodation platforms such as Airbnb, with 10 percent booking their last vacation via such platforms compared to only one percent of Baby Boomers.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Pragma. (August 3, 2017). Type of website Millennials and Baby Boomers booked their most recent holiday booked through in the United Kingdom (UK) in 2017* [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 02, 2026, from /statistics/818198/holiday-booking-websites-uk-millennials-baby-boomers/
Pragma. "Type of website Millennials and Baby Boomers booked their most recent holiday booked through in the United Kingdom (UK) in 2017*." Chart. August 3, 2017. ÌÇÐÄÆƽâ°æ. Accessed August 02, 2026. /statistics/818198/holiday-booking-websites-uk-millennials-baby-boomers/
Pragma. (2017). Type of website Millennials and Baby Boomers booked their most recent holiday booked through in the United Kingdom (UK) in 2017*. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 02, 2026. /statistics/818198/holiday-booking-websites-uk-millennials-baby-boomers/
Pragma. "Type of Website Millennials and Baby Boomers Booked Their Most Recent Holiday Booked through in The United Kingdom (Uk) in 2017*." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Aug 2017, /statistics/818198/holiday-booking-websites-uk-millennials-baby-boomers/
Pragma, Type of website Millennials and Baby Boomers booked their most recent holiday booked through in the United Kingdom (UK) in 2017* ÌÇÐÄÆƽâ°æ, /statistics/818198/holiday-booking-websites-uk-millennials-baby-boomers/ (last visited August 02, 2026)
Type of website Millennials and Baby Boomers booked their most recent holiday booked through in the United Kingdom (UK) in 2017* [Graph], Pragma, August 3, 2017. [Online]. Available: /statistics/818198/holiday-booking-websites-uk-millennials-baby-boomers/
