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Reasons for signing up to a video on-demand or streaming service in the United Kingdom (UK) as of 4th quarter 2016, by service

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Source

Release date

August 2017

Region

United Kingdom

Survey time period

October to December 2016

Number of respondents

3,348*

Supplementary notes

* Netflix users (n=1670); Amazon Prime Video users (n=1255); Now TV users (n=423).
The source adds the following information: "Users include those who either subscribe to or are trialing each service and use it at least once a fortnight."

Citation formats

Reasons for subscribing to a video on-demand service in the UK Q4 2016, by service

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 9, 2018
This statistic shows the results of a survey on selected reasons for signing up for and using video on-demand and streaming services in the United Kingdom (UK) as of quarter four 2016, broken down by service provider. The survey found that ** percent of Netflix users stated to have signed up for the service in order to take advantage of a free trial or promotional offer, whereas two thirds of Amazon Prime subscribers stated to have done so to obtain free shipping.
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