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What is your general attitude towards the grocery stores' own brands?

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Source

Release date

November 2017

Region

Sweden

Survey time period

2013 to 2017

Number of respondents

1,088 respondents*

Age group

18-74 years

Method of interview

Online panel

Supplementary notes

* Refers to the latest survey. The number of respondents for each year was as follows:
2013: n= 1,012
2014: n= 1,038
2015: n= 1,022
2016: n= 1,012
2017: n= 1,008

The original question was phrased by the source as follows: "Vilken är din allmänna inställning till livsmedelsbutikernas egna varumärken?"

Citation formats

Survey on attitudes towards private labels of grocery stores in Sweden 2013-2017

Published by
F. Watty,
Apr 12, 2018
This statistic shows the result of a survey on attitudes towards private labels of grocery stores in Sweden from 2013 to 2017. During this period, the share of respondents being positive about such products was higher than the ones with a negative attitude. In 2017, a share of ** percent stated to have a positive general attitude towards the grocery stores' own brands, while ** percent of respondents answered the opposite.
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Private label food market in the U.S.Private label market in the U.S.Private label market in the UKPrivate label market in Italy
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