In 2024, approximately 38 percent of online shoppers in Spain did this activity monthly. Although e-commerce has become increasingly popular in recent years, the proportion of Spanish buyers who use this shopping channel several times a day or week remains low.
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IAB Spain. (June 5, 2024). Frequency of online shopping in Spain in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/777789/ecommerce-monthly-shopping-frequency-in-spain/
IAB Spain. "Frequency of online shopping in Spain in 2024." Chart. June 5, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/777789/ecommerce-monthly-shopping-frequency-in-spain/
IAB Spain. (2024). Frequency of online shopping in Spain in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/777789/ecommerce-monthly-shopping-frequency-in-spain/
IAB Spain. "Frequency of Online Shopping in Spain in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Jun 2024, /statistics/777789/ecommerce-monthly-shopping-frequency-in-spain/
IAB Spain, Frequency of online shopping in Spain in 2024 ÌÇÐÄÆƽâ°æ, /statistics/777789/ecommerce-monthly-shopping-frequency-in-spain/ (last visited July 20, 2026)
Frequency of online shopping in Spain in 2024 [Graph], IAB Spain, June 5, 2024. [Online]. Available: /statistics/777789/ecommerce-monthly-shopping-frequency-in-spain/
