Zara was the most valuable fashion brand in Spain in 2024, being valued at approximately billion U.S. dollars during the year in question. This was not, however, the only Inditex group brand to enter the ranking. In fact, the company's flagship brand was accompanied on the podium by two other of the company's brands - Pull & Bear and Massimo Dutti.
Optimism in the Spanish fashion industry
According to fashion companies, the state of the fashion industry in Spain is doing well. When surveyed in 2023, over ** percent of major fashion companies reported that the market could be evaluated as regular or good. Further, the Spanish fashion industry’s year-on-year sales growth rate peaked in 2022 and has only fluctuated slightly since 2008, with the exception of a stark decline in 2020 (during the COVID-19 pandemic). According to provisional data, sales volume may decrease slightly from 2023 to 2024, but Inditex group and other major players in the Spanish fashion industry remain hopeful, and brands like Zara have achieved popularity worldwide.
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BrandZ. (January 25, 2024). The most valuable Spanish fashion brands in 2024 (in million USD) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 31, 2026, from /statistics/765014/marks-fashion-with-the-greater-values-from-brand-in-spain/
BrandZ. "The most valuable Spanish fashion brands in 2024 (in million USD)." Chart. January 25, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 31, 2026. /statistics/765014/marks-fashion-with-the-greater-values-from-brand-in-spain/
BrandZ. (2024). The most valuable Spanish fashion brands in 2024 (in million USD). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 31, 2026. /statistics/765014/marks-fashion-with-the-greater-values-from-brand-in-spain/
BrandZ. "The Most Valuable Spanish Fashion Brands in 2024 (in Million Usd)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 25 Jan 2024, /statistics/765014/marks-fashion-with-the-greater-values-from-brand-in-spain/
BrandZ, The most valuable Spanish fashion brands in 2024 (in million USD) ÌÇÐÄÆÆ½â°æ, /statistics/765014/marks-fashion-with-the-greater-values-from-brand-in-spain/ (last visited July 31, 2026)
The most valuable Spanish fashion brands in 2024 (in million USD) [Graph], BrandZ, January 25, 2024. [Online]. Available: /statistics/765014/marks-fashion-with-the-greater-values-from-brand-in-spain/