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 In 2019, ** percent of French consumers made purchases online. This figure is low in comparison to the ** percent European average, with ** percent of consumers from the Netherlands and ** percent from Sweden who shopped online that year.  

Online buying practices in France

Looking at a ranking of the products and services bought by French e-buyers in 2018, it appears that the most purchased product category was clothing and fashion goods (** percent of e-buyers), followed by cultural goods and travelling services. Regarding the methods of payments used to purchase non-food products online, a majority of French consumers stated having used a credit card to pay. Furthermore, ** percent of French respondents declared in a 2018 survey having used their mobile phone to pay for a product or service online.

E-commerce in France 

In 2018, the sector of online shopping sales represented **** billion euros for purchases made from a computer, while purchases made on mobile devices accounted for **** million euros. Finally, almost ** percent of French respondents reported purchasing online at least once a month in a survey from 2018.