The survey was carried out in 18 countries of the region (Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Uruguay and Venezuela). In each of the countries the number of respondents amounted to between 1,000 and 1,200. The samples were representative for the population of each of the countries.
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Latin America: user share of leading social networks 2018
According to the survey's results, approximately ** percent of respondents from ** Latin American countries stated they used WhatsApp, while over ** percent of participants claimed to be Facebook users.
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Corporación Latinobarómetro. (November 9, 2018). Most popular social networks based on share of users in Latin America in 2018 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/754313/latin-america-penetration-social-networks/
Corporación Latinobarómetro. "Most popular social networks based on share of users in Latin America in 2018." Chart. November 9, 2018. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/754313/latin-america-penetration-social-networks/
Corporación Latinobarómetro. (2018). Most popular social networks based on share of users in Latin America in 2018. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/754313/latin-america-penetration-social-networks/
Corporación Latinobarómetro. "Most Popular Social Networks Based on Share of Users in Latin America in 2018." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Nov 2018, /statistics/754313/latin-america-penetration-social-networks/
Corporación Latinobarómetro, Most popular social networks based on share of users in Latin America in 2018 ÌÇÐÄÆƽâ°æ, /statistics/754313/latin-america-penetration-social-networks/ (last visited July 29, 2026)
Most popular social networks based on share of users in Latin America in 2018 [Graph], Corporación Latinobarómetro, November 9, 2018. [Online]. Available: /statistics/754313/latin-america-penetration-social-networks/
