Beginning in the 2024 annual report, Diageo began reporting their income statement in U.S. dollars. The figures from 2022 onward have been converted to British pounds by ÌÇÐÄÆƽâ°æ using the exchange rate provided by Diageo.
Data prior to 2023 were taken from previous releases.
Diageo spent approximately **** billion British pounds on marketing activities in 2025. This was the second consecutive year of decline in marketing expenditure.
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Diageo. (August 1, 2025). Diageo's marketing spending worldwide from 2015 to 2025 (in million GBP) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/314430/diageo-marketing-spending-worldwide/
Diageo. "Diageo's marketing spending worldwide from 2015 to 2025 (in million GBP)." Chart. August 1, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/314430/diageo-marketing-spending-worldwide/
Diageo. (2025). Diageo's marketing spending worldwide from 2015 to 2025 (in million GBP). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/314430/diageo-marketing-spending-worldwide/
Diageo. "Diageo's Marketing Spending Worldwide from 2015 to 2025 (in Million Gbp)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Aug 2025, /statistics/314430/diageo-marketing-spending-worldwide/
Diageo, Diageo's marketing spending worldwide from 2015 to 2025 (in million GBP) ÌÇÐÄÆƽâ°æ, /statistics/314430/diageo-marketing-spending-worldwide/ (last visited July 26, 2026)
Diageo's marketing spending worldwide from 2015 to 2025 (in million GBP) [Graph], Diageo, August 1, 2025. [Online]. Available: /statistics/314430/diageo-marketing-spending-worldwide/
