| Characteristic | Brandindex Buzz Score |
|---|---|
| Samuel Adams | 13.3% |
| Heineken | 9.5% |
| Stella Artois | 8.6% |
| Guinness | 7.5% |
| Corona | 7.3% |
| Dos Equis | 6.9% |
| Budweiser | 6.4% |
| Bud Light | 6.1% |
| Redd's Apple Ale | 5.1% |
| Yuengling | 5% |
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Source
Source
Release date
March 2017
More information
Region
United States
Survey time period
12 weeks ending March 17, 2017
Age group
21 years and older
Method of interview
Online survey
Supplementary notes
Scores range from 100 to -100 with a zero score equaling neutral. Example: A score of 35 means that 35% more people said they were positive than negative about the brand.
This question was phrased by the source as follows: "If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?"
The source does not specify the number of respondents.
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