* Global sample distributed as follows:
North America: 25%
Latin America: 29%
Europe: 20%
Middle East and Africa: 12%
Far East: 14%
To participate in the survey, respondents had to be "aware of and familiar with at least 7 countries covered" and had to "have traveled internationally at least once in the last year, mix of business and/or leisure".
Interviewees were asked how they perceive a country's brand based on a Hierarchical Decision Model (HDM) that considers seven key variables: awareness, familiarity, associations, preference, consideration, visit, and recommendation. The six dimensions measured for each country were: Value systems, Made In, Tourism, Heritage & Culture, Quality of Life, and Business Potential.
Citation formats
Cuba: country expertise perception 2019, by category
With nearly half of respondents, food and beverages was chosen as Cuba's major area of expertise in 2019, according to the results of a global survey conducted to find out people's perceptions about a country. Alcohol was perceived as Cuba's second major area of expertise, with **** out of ten respondents.
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FutureBrand. (June 11, 2020). Perception of the expertise of Cuba as country in 2019, by category [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/743387/cuba-perception-by-category/
FutureBrand. "Perception of the expertise of Cuba as country in 2019, by category." Chart. June 11, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/743387/cuba-perception-by-category/
FutureBrand. (2020). Perception of the expertise of Cuba as country in 2019, by category. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/743387/cuba-perception-by-category/
FutureBrand. "Perception of The Expertise of Cuba as Country in 2019, by Category." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Jun 2020, /statistics/743387/cuba-perception-by-category/
FutureBrand, Perception of the expertise of Cuba as country in 2019, by category ÌÇÐÄÆƽâ°æ, /statistics/743387/cuba-perception-by-category/ (last visited July 31, 2026)
Perception of the expertise of Cuba as country in 2019, by category [Graph], FutureBrand, June 11, 2020. [Online]. Available: /statistics/743387/cuba-perception-by-category/
