* Global sample distributed as follows:
North America: 25%
Latin America: 29%
Europe: 20%
Middle East and Africa: 12%
Far East: 14%
To participate in the survey, respondents had to be "aware of and familiar with at least 7 countries covered" and had to "have traveled internationally at least once in the last year, mix of business and/or leisure".
Interviewees were asked how they perceive a country's brand based on a Hierarchical Decision Model (HDM) that considers seven key variables: awareness, familiarity, associations, preference, consideration, visit, and recommendation. The six dimensions measured for each country were: Value systems, Made In, Tourism, Heritage & Culture, Quality of Life, and Business Potential.
Citation formats
Panama: country expertise perception 2019, by category
Food and beverages was the category on which Panama is most expert at, according to a survey conducted in 2019 to find out people's perceptions about a country's brand. Retail and financial services were also chosen as major areas of expertise of Panama, based on the same survey. Each of these categories were chosen by at least ** percent of respondents.
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FutureBrand. (June 11, 2020). Perception of the expertise of Panama as country in 2019, by category [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/743375/panama-perception-by-category/
FutureBrand. "Perception of the expertise of Panama as country in 2019, by category." Chart. June 11, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/743375/panama-perception-by-category/
FutureBrand. (2020). Perception of the expertise of Panama as country in 2019, by category. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/743375/panama-perception-by-category/
FutureBrand. "Perception of The Expertise of Panama as Country in 2019, by Category." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Jun 2020, /statistics/743375/panama-perception-by-category/
FutureBrand, Perception of the expertise of Panama as country in 2019, by category ÌÇÐÄÆƽâ°æ, /statistics/743375/panama-perception-by-category/ (last visited July 21, 2026)
Perception of the expertise of Panama as country in 2019, by category [Graph], FutureBrand, June 11, 2020. [Online]. Available: /statistics/743375/panama-perception-by-category/
