Perception of Argentina's expertise 2019| ��ƽ��

Perception of the expertise of Argentina as country in 2019, by category

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Release date

June 2020

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Region

Argentina

Survey time period

Q1 and Q2, 2019

Number of respondents

2,000 respondents*

Age group

21-65

Method of interview

Questionnaire

Supplementary notes

* Global sample distributed as follows:
North America: 25%
Latin America: 29%
Europe: 20%
Middle East and Africa: 12%
Far East: 14%
To participate in the survey, respondents had to be "aware of and familiar with at least 7 countries covered" and had to "have traveled internationally at least once in the last year, mix of business and/or leisure".
Interviewees were asked how they perceive a country's brand based on a Hierarchical Decision Model (HDM) that considers seven key variables: awareness, familiarity, associations, preference, consideration, visit, and recommendation. The six dimensions measured for each country were: Value systems, Made In, Tourism, Heritage & Culture, Quality of Life, and Business Potential.

Citation formats

Luxury goods and services were perceived as the category on which Argentina was more expert at, according to the results of a survey conducted to find out people's perceptions about a country's brand in 2019. Nearly *** out of ten respondents chose luxury when asked about the South American country's expertise. Financial services were chosen as an important area of expertise for Argentina by ** percent of respondents that same year. In 2018, Buenos Aires was considered a luxury travel destination, according to a survey carried out among travel operators .