The statistic shows the most popular online categories in the United States as of December 2016, by reach of internet audience. Entertainment websites had the highest usage penetration, reaching ** percent of online audiences in the United States.
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IAB (U.S.). (June 21, 2017). Most popular online content categories in the United States as of December 2016, by audience reach [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 01, 2026, from /statistics/734774/reach-of-most-popular-online-categories-usa/
IAB (U.S.). "Most popular online content categories in the United States as of December 2016, by audience reach." Chart. June 21, 2017. ÌÇÐÄÆÆ½â°æ. Accessed August 01, 2026. /statistics/734774/reach-of-most-popular-online-categories-usa/
IAB (U.S.). (2017). Most popular online content categories in the United States as of December 2016, by audience reach. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 01, 2026. /statistics/734774/reach-of-most-popular-online-categories-usa/
IAB (U.S.). "Most Popular Online Content Categories in The United States as of December 2016, by Audience Reach." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 21 Jun 2017, /statistics/734774/reach-of-most-popular-online-categories-usa/
IAB (U.S.), Most popular online content categories in the United States as of December 2016, by audience reach ÌÇÐÄÆÆ½â°æ, /statistics/734774/reach-of-most-popular-online-categories-usa/ (last visited August 01, 2026)
Most popular online content categories in the United States as of December 2016, by audience reach [Graph], IAB (U.S.), June 21, 2017. [Online]. Available: /statistics/734774/reach-of-most-popular-online-categories-usa/