T. Ozbun
Research expert covering food retail and all food topics for Italy and Brazil
Get in touch with us now| Characteristic | Expected real sales growth rate |
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Source
Source
Release date
October 2018
More information
Region
Brazil
Survey time period
2014; September 28 to October 23, 2015; September 19 to October 7, 2016; 2017; September 4 to October 5, 2018
Number of respondents
102 retail companies in 2018
Special properties
expected sales growth rate compared to the previous Christmas season, net of inflation.
Method of interview
Online survey
Supplementary notes
* This survey revealed that retailers' expectations of sales growth amounted to 7.2 percent for the 2014 Christmas season. Figures on the real sales registered in December 2014 were later disclosed by ABRAS and they showed a real sales growth rate of 2.94 percent during the 2014 Christmas, in comparison to the same holiday season in 2013.
Figures prior to 2016 were retrieved from a previous version of the publication, .
The source does not specify the total number of respondents in 2014, 2016 and 2017.
The source does not provide the exact date of survey for 2014 and 2017.
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