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Usage of television advertising in the marketing mix among hotels across India in FY 2017, by star category

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Sources

Release date

February 2018

Region

India

Survey time period

FY 2017

Number of respondents

966 respondents

Special properties

India's financial year starts in April and ends in March. For example, FY 2017 started in April 2016 and ended in March 2017.

Method of interview

Questionnaire

Citation formats

TV advertising as a marketing tool among Indian hotels - by star category 2017

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 21, 2018
This statistic describes the results of a survey among hotels about the usage of TV advertising in the marketing mix across Indian hotels in the 2017 financial year, based on star category. In that year, around **** percent of 5-star hotels across India used television advertisements as a marketing tool.
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Topics

Hotel industry in IndiaTravel and tourism industry in IndiaDomestic tourism in IndiaInternational tourism in IndiaRestaurant industry in India
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$0 USD
Always free
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per month, billed annually 1
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