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Accor & FRHI became the biggest hotel group operating in Europe according to the number of hotel rooms in 2016. In total, the group had just under *** thousand hotel rooms in Europe at the start of the year. Accor also ranks as the leading hotel group based on the number of hotels in European Union countries.

Hotel mergers and acquisitions

Since 2014, there has been a significant number of M&A deals across the global hotel industry. The Accor hotel group, owner of brands including Ibis, Novotel and Mecure, acquired FRHI, which owns the Fairmont, Raffles and Swissôtel brands, in 2016, resulting in an expansion into the luxury hotel segment. Marriott international also announced it would be acquiring Starwood Hotels and Resorts in 2015, with the deal finalized in September 2016. The number of Marriott hotel rooms has since increased worldwide.

Global hotel groups and brands

Many major hotel groups operate several different hotel brands, sometimes due to previous mergers and acquisitions, as well as to operate in different budget, midmarket and luxury segments. Leading players on the global hotel market include Marriott International, Hilton Worldwide, InterContinental Hotels Group (IHG), Wyndham Hotel Group and Choice Hotels International.