among affluent consumers across 8 markets including the US, China, UK, Spain, France, Italy, Germany and Middle East (Saudi Arabia and United Arab Emirates)
Method of interview
Online survey
Supplementary notes
The source did not provide information regarding percentage points exceeding 100.
Citation formats
Sources of luxury brand discovery among global consumers 2016, by age
The statistic shows the leading sources of new luxury brand discovery among consumers worldwide as of April 2016, broken down by age group. The survey results show that ** percent of respondents aged 35 years and older said they learned about new luxury brands from print magazines. The same was true for ** percent of 18-26-year-olds.
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The Drum. (July 29, 2016). Leading sources of new luxury brand discovery among consumers worldwide as of April 2016, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/726318/source-luxury-brand-discovery-worldwide/
The Drum. "Leading sources of new luxury brand discovery among consumers worldwide as of April 2016, by age group." Chart. July 29, 2016. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/726318/source-luxury-brand-discovery-worldwide/
The Drum. (2016). Leading sources of new luxury brand discovery among consumers worldwide as of April 2016, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/726318/source-luxury-brand-discovery-worldwide/
The Drum. "Leading Sources of New Luxury Brand Discovery among Consumers Worldwide as of April 2016, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 29 Jul 2016, /statistics/726318/source-luxury-brand-discovery-worldwide/
The Drum, Leading sources of new luxury brand discovery among consumers worldwide as of April 2016, by age group ÌÇÐÄÆƽâ°æ, /statistics/726318/source-luxury-brand-discovery-worldwide/ (last visited August 01, 2026)
Leading sources of new luxury brand discovery among consumers worldwide as of April 2016, by age group [Graph], The Drum, July 29, 2016. [Online]. Available: /statistics/726318/source-luxury-brand-discovery-worldwide/
