English speaking female population; those who use eye make-up at least once a month
Method of interview
Online survey
Supplementary notes
*The full question asked in the survey was as follows: "Please position yourself in regards to the following statements. [I always use the same brand of eye makeup (mascara, eye shadow, eyeliner etc.). | I always try different eye makeup (mascara, eye shadow, eyeliner etc.) brands"
Citation formats
Eye makeup: women's loyalty to brands in the United Kingdom (UK) 2017
This statistic shows the results of a 2017 survey in which female make-up wearers in the United Kingdom (UK) were asked about how often they use eye make-up products (mascara, eye shadow, eyeliner etc.) from the same brand. Out of those surveyed, ** percent position themselves in the middle of the scale, regarding themselves to be neither completely loyal to one brand nor constantly trying out new ones
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ÌÇÐÄÆƽâ°æ. (June 1, 2017). Women's opinions on eye make-up (mascara, eye shadow, eyeliner etc.) brand loyalty in the United Kingdom (UK) in 2017* [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/724015/women-s-eye-make-up-brand-loyalty-united-kingdom-uk/
ÌÇÐÄÆƽâ°æ. "Women's opinions on eye make-up (mascara, eye shadow, eyeliner etc.) brand loyalty in the United Kingdom (UK) in 2017*." Chart. June 1, 2017. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/724015/women-s-eye-make-up-brand-loyalty-united-kingdom-uk/
ÌÇÐÄÆƽâ°æ. (2017). Women's opinions on eye make-up (mascara, eye shadow, eyeliner etc.) brand loyalty in the United Kingdom (UK) in 2017*. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/724015/women-s-eye-make-up-brand-loyalty-united-kingdom-uk/
ÌÇÐÄÆƽâ°æ. "Women's Opinions on Eye Make-up (Mascara, Eye Shadow, Eyeliner Etc.) Brand Loyalty in The United Kingdom (Uk) in 2017*." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Jun 2017, /statistics/724015/women-s-eye-make-up-brand-loyalty-united-kingdom-uk/
ÌÇÐÄÆƽâ°æ, Women's opinions on eye make-up (mascara, eye shadow, eyeliner etc.) brand loyalty in the United Kingdom (UK) in 2017* ÌÇÐÄÆƽâ°æ, /statistics/724015/women-s-eye-make-up-brand-loyalty-united-kingdom-uk/ (last visited August 05, 2026)
Women's opinions on eye make-up (mascara, eye shadow, eyeliner etc.) brand loyalty in the United Kingdom (UK) in 2017* [Graph], ÌÇÐÄÆƽâ°æ, June 1, 2017. [Online]. Available: /statistics/724015/women-s-eye-make-up-brand-loyalty-united-kingdom-uk/
