* According to the source, non-English or Indian language users are literates who prefer their primary language over English to read, write and converse with each other. The eight languages listed were selected for this report.
** Forecast.
Citation formats
E-retail adoption among non-English internet users in India - by language 2016-2021
This statistic represents the share of e-retail adoption among non-English internet users across India in 2016, based on language, with a forecast for 2021. The adoption rate among Tamil users was the highest in 2016 with about ** percent, and was projected to reach about ** percent in 2021.
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KPMG, & Google. (April 25, 2017). Share of e-retail adoption among non-English internet users across India in 2016 and 2021, by language* [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/718960/e-retail-adoption-among-non-english-internet-users-by-language-india/
KPMG, und Google. "Share of e-retail adoption among non-English internet users across India in 2016 and 2021, by language*." Chart. April 25, 2017. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/718960/e-retail-adoption-among-non-english-internet-users-by-language-india/
KPMG, Google. (2017). Share of e-retail adoption among non-English internet users across India in 2016 and 2021, by language*. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/718960/e-retail-adoption-among-non-english-internet-users-by-language-india/
KPMG, and Google. "Share of E-retail Adoption among Non-english Internet Users across India in 2016 and 2021, by Language*." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Apr 2017, /statistics/718960/e-retail-adoption-among-non-english-internet-users-by-language-india/
KPMG & Google, Share of e-retail adoption among non-English internet users across India in 2016 and 2021, by language* ÌÇÐÄÆƽâ°æ, /statistics/718960/e-retail-adoption-among-non-english-internet-users-by-language-india/ (last visited July 27, 2026)
Share of e-retail adoption among non-English internet users across India in 2016 and 2021, by language* [Graph], KPMG, & Google, April 25, 2017. [Online]. Available: /statistics/718960/e-retail-adoption-among-non-english-internet-users-by-language-india/
