| Characteristic | Wether compared tariff with those offered by other suppliers | Wether compared tariff with those offered by existing supplier |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
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Sources
Release date
August 2016
Region
United Kingdom (Great Britain)
Survey time period
2016
Age group
15 years and older
Supplementary notes
Percentages are based on all consumers in each segment.
The source created an index of engagement, giving consumers scores based on various actions such as switching suppliers or comparing tariffs. A consumer could score between zero and 70 points, and subsequently would be put into one of the following engagement segments:
Unplugged (least engaged) - 0 to 10 points
On standby - 11 to 20 points
Tuned in - 21 to 35 points
Switched on (most engaged) - 36 points or more
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