This question was phrased by the source as follows: "Se la banca non ha ancora una presenza social, quali sono le principali motivazioni che finora hanno disincentivato il ricorso ai social media?".
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Banks not using social media in Italy 2016, by motivation
This statistic displays the results of a survey on the main reasons not to use social media platforms among large banks in Italy in 2016. During the survey period, it was found that ** percent of the respondents considered social media not useful.
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Associazione bancaria italiana, & KPMG. (March 6, 2017). Share of banks not using social media in Italy in 2016, by motivation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/686389/banks-not-using-social-media-by-motivation-in-italy/
Associazione bancaria italiana, und KPMG. "Share of banks not using social media in Italy in 2016, by motivation ." Chart. March 6, 2017. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/686389/banks-not-using-social-media-by-motivation-in-italy/
Associazione bancaria italiana, KPMG. (2017). Share of banks not using social media in Italy in 2016, by motivation . ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/686389/banks-not-using-social-media-by-motivation-in-italy/
Associazione bancaria italiana, and KPMG. "Share of Banks Not Using Social Media in Italy in 2016, by Motivation ." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 6 Mar 2017, /statistics/686389/banks-not-using-social-media-by-motivation-in-italy/
Associazione bancaria italiana & KPMG, Share of banks not using social media in Italy in 2016, by motivation ÌÇÐÄÆƽâ°æ, /statistics/686389/banks-not-using-social-media-by-motivation-in-italy/ (last visited July 30, 2026)
Share of banks not using social media in Italy in 2016, by motivation [Graph], Associazione bancaria italiana, & KPMG, March 6, 2017. [Online]. Available: /statistics/686389/banks-not-using-social-media-by-motivation-in-italy/
