Heineken is a Dutch brewing company that is well known for its lager beer and signature green bottle with a red star. In 1991, Heineken opened its brewery in Amsterdam to the public and in 2001 the visitor center changed its name to ‘’Heineken Experience’’. In 2020, the number of visitors to the Heineken Experienced declined sharply over the previous year, due to the impact of the coronavirus (COVID-19) pandemic. Overall, the number of visitors reached approximately *** thousand, dropping from nearly *** million in 2019.
The coronavirus (COVID-19) pandemic hit the arts and cultural sector in the Netherlands hard in 2020. While museums, galleries, and similar cultural institutions had to close to the public for several months, most festivals were rescheduled or canceled. In this sense, the number of festivals in the Netherlands reached *** in 2020, whereas it peaked at over ** in 2019. With the decrease in the number of events, came a decline in the number of festival visits, passing from **** million in 2019 to just *** million in 2020.
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Respons. (April 25, 2021). Number of visitors to the Heineken Experience in the Netherlands from 2011 to 2020 (in 1,000s) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 01, 2026, from /statistics/670936/visitor-numbers-to-the-heineken-experience-in-the-netherlands/
Respons. "Number of visitors to the Heineken Experience in the Netherlands from 2011 to 2020 (in 1,000s)." Chart. April 25, 2021. ÌÇÐÄÆÆ½â°æ. Accessed August 01, 2026. /statistics/670936/visitor-numbers-to-the-heineken-experience-in-the-netherlands/
Respons. (2021). Number of visitors to the Heineken Experience in the Netherlands from 2011 to 2020 (in 1,000s). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 01, 2026. /statistics/670936/visitor-numbers-to-the-heineken-experience-in-the-netherlands/
Respons. "Number of Visitors to The Heineken Experience in The Netherlands from 2011 to 2020 (in 1,000s)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 25 Apr 2021, /statistics/670936/visitor-numbers-to-the-heineken-experience-in-the-netherlands/
Respons, Number of visitors to the Heineken Experience in the Netherlands from 2011 to 2020 (in 1,000s) ÌÇÐÄÆÆ½â°æ, /statistics/670936/visitor-numbers-to-the-heineken-experience-in-the-netherlands/ (last visited August 01, 2026)
Number of visitors to the Heineken Experience in the Netherlands from 2011 to 2020 (in 1,000s) [Graph], Respons, April 25, 2021. [Online]. Available: /statistics/670936/visitor-numbers-to-the-heineken-experience-in-the-netherlands/