Most visited paid attractions in London 2024| ��ƽ��

Leading paid visitor attractions in London, United Kingdom from 2019 to 2024, by number of visitors

Characteristic	2019	2020	2021	2022	2023	2024
Tower of London	2.98	0.45	0.53	2.02	2.79	2.9
Royal Botanic Gardens, Kew Gardens	2.32	1.21	1.97	1.96	1.97	2.27
Westminster Abbey	1.57	0.22	0.16	1.06	1.59	1.72
St Paul's Cathedral	1.72	0.26	0.28	1.19	1.5	1.49
ZSL London Zoo	1.16	0.5	0.69	1.05	1.33	1.24
Tower Bridge	0.89	0.17	0.18	0.65	0.96	0.96
Old Royal Naval College	1.26	0.2	0.27	0.73	0.84	0.8
Shakespeare's Globe	0.78	0.12	0.25	0.64	0.8	0.73
Hampton Court Palace	1.07	0.23	0.38	0.53	0.63	0.7
Buckingham Palace	-	-	-	0.29	0.5	0.65

Download

Source

Show detailed source information?

Already a member?

Sources

Release date

June 2025

More information

Region

United Kingdom (England)

Survey time period

2019 to 2024

Special properties

attractions are ranked based on the highest number of visitors in 2024

Supplementary notes

Figures have been rounded.

Blanks refer to unavailable data.

Citation formats

The Tower of London was the most popular paid attraction in London in 2024, welcoming roughly 2.9 million visitors. That year, the Royal Botanic Gardens, Kew Gardens followed in the ranking, with around 2.3 million visitors.

What are the most popular free tourist attractions in London?

In 2024, the British Museum topped the ranking of the most visited free attractions in London, welcoming nearly six million visitors. The Natural History Museum and Tate Modern followed on the list that year. In 2024, eight of the 10 most visited tourist attractions in London did not charge for admission tickets.

How many tourists visit London every year?

London plays a key role in supporting the travel and tourism sector in the United Kingdom. Both before and after the impact of the COVID-19 pandemic, it was by far the city with the highest inbound tourism spending in the UK. In 2023, the number of international tourist visits to London surpassed 20 million, nearly catching up with the overseas tourist visits recorded in 2019.